December 6, 2005 - Clarks/Bostonian selects eReach™ To Market Footwear Brands Printable Version Newton, Mass: Plexus M/2, headquartered in Miami, Florida, has been selected to design and build custom templates for an eReach™ e-mail marketing application to promote the popular shoe brands of Clarks USA and Bostonian. Clarks and Bostonian have 30 and 70 retail stores, respectively, located throughout the United States. "The companies have an initial customer database of about 15,000 e-mail addresses they've collected passively since March 2004. The long-term plan is to build on this foundation by continually capturing additional customer e-mail addresses at the store level. Initially, a free gift will be offered in exchange for the customer's e-mail address, " said Hugh Moore, senior vice president of technology at Plexus M/2, developers of eReach™, a leading permission-based e-mail marketing application. Now one of the largest footwear companies in the world, Clarks England is also one of the oldest. From its humble beginnings in 1825, in the tiny English village of Street, Somerset, to a global company that manufactures and markets close to 35 million pairs of shoes a year, Clarks' commitment to comfort, quality, authenticity and individual style has remained unchanged. So is it with their sister company, Bostonian, a one hundred year old brand that embodies those same principles of quality and commitment. "We are very proud that Clarks/Bostonian selected eReach™ as their online marketing resource," Mr. Moore concluded. About Plexus M/2: An established marketing and technology services firm, Plexus M/2 assists organizations in building e-business models, brands, systems, and processes. Plexus leverages its experience in marketing and business strategy, database marketing, creative design, and Web-based technology development to address the business objectives, challenges, and opportunities of each of its clients. Plexus helps its clients realize new opportunities to create revenue, reduce the cost of sales, build customer relationships, and optimize revenue generation. A privately held company founded in 1998, Plexus M/2 is headquartered in Miami, Florida. For more information, please go to www.plexusm2.com or call (305) 377-2880. Return to News Releases